The new service’s roots go further back than that, however.
They, as well as Beats Music chief executive, Ian Rogers, and chief creative officer, Trent Reznor, have been prime movers in Apple Music along with longtime iTunes boss Eddy Cue. The base for Apple Music was Beats Music, the streaming service bought by Apple as part of its $3bn acquisition of Dre and Iovine’s Beats Electronics company in 2014. Where there’s a payoff,” veteran music executive Jimmy Iovine, who has been working on Apple Music, recently told the Guardian. “We wanted to give artists a place where there’s a rhyme and a reason: where there’s an ecosystem where it feeds off each other. Accredited artists will be able to upload songs, videos and photos for fans who follow their profiles, as well as posting status updates and playlists. The third component of Apple Music is Apple Connect, which blends elements of SoundCloud, YouTube and Facebook.
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Vincent, Pharrell Williams and Drake.Īpple’s definition of radio includes streaming “stations” created by DJs based around specific genres and themes – a feature that’s already prominent on rival services, including being the core for Spotify’s recently-introduced “Now” homescreen.ĭespite advance speculation suggesting Apple would be making its streaming service paid-only after criticism of Spotify’s free tier, people will be able to listen to Apple’s radio for free too – although they will have restrictions on how often they can skip tracks, which will be lifted for paying subscribers. The second component is “radio”, which includes live radio station Beats 1, and will broadcast round the clock – albeit over the internet rather than the airwaves – from studios in Los Angeles, New York and London.ĭJs Zane Lowe – poached from the BBC’s Radio 1 earlier in 2015 – Julie Adenuga and Ebro Darden will be joined by an array of guest DJs including fellow Apple employee Dr Dre, Elton John, Disclosure, St. Subscribers will be able to create their own playlists to share with friends via Facebook, Twitter and Apple’s messaging app, as well as listening to those created by Apple’s team. This is the direct competitor to streaming services such as Spotify, Deezer, Rhapsody, Google Play, Tidal and Rdio.
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While some elements of Apple Music will be free, full access will cost £9.99 a month once the three-month trial ends, with a £14.99 option for families of up to six people.Īpple’s plans not to pay royalties to labels and music publishers during that period had sparked controversy, before interventions by independent labels and Taylor Swift triggered a u-turn.Īpple Music has three distinct components, with the first being on-demand access to a catalogue of more than 30m songs, with paying subscribers able to store songs for offline listening. The store remains open, but Apple is beginning the process of migrating digital music buyers to paying a monthly subscription for access to its entire catalogue of music. The launch represents a major upheaval for Apple’s digital music business, which until now has focused on selling music downloads through the company’s iTunes Store.